DOI
https://doi.org/10.1007/s11192-013-0950-7
Entry Strategies in an Emerging Technology: a Pilot Web-based Study of Graphene Firms
论文题名译名
新兴技术的进入策略：基于网络的石墨烯公司试点研究
摘要
We explore pilot web-based methods to probe the strategies followed by new
small and medium-sized technology-based firms as they seek to commercialize emerging
technologies. Tracking and understanding the behavior of such early commercial entrants
is not straightforward because smaller firms with limited resources do not always widely
engage in readily visible and accessible activities such as publishing and patenting.
However, many new firms, even if small, present information about themselves that is
available online. Focusing on the early commercialization of novel graphene technologies,
we introduce a ‘‘web scraping’’ approach to systematically capture information contained
in the online web pages of a sample of small and medium-sized high technology graphene
firms in the US, UK, and China. We analyze this information and devise measures that
gauge how firm specialization in the target technology impacts overall market orientation.
Three groups of graphene enterprises are identified which vary by their focus on product
development, materials development, and integration into existing product portfolios.
Country-level factors are important in understanding these early diverging commercial
approaches in the nascent graphene market. We consider management and policy implications of our findings, and discuss the value, including strengths and weaknesses, of web scraping as an additional information source on enterprise strategies in emerging
technologies.
中文摘要
我们探索基于网络的试点方法来探索新的策略寻求商业化新兴技术的中小型技术公司技术。跟踪和了解此类早期商业进入者的行为并不简单，因为资源有限的小公司并不总是广泛从事容易看到和访问的活动，例如出版和申请专利。然而，许多新公司，即使规模很小，也会提供有关自己的信息在线提供。专注于新型石墨烯技术的早期商业化，我们引入了一种“网络抓取”方法来系统地捕获所包含的信息在中小型高科技石墨烯样本的在线网页中美国、英国和中国的公司。我们分析这些信息并制定措施衡量公司在目标技术上的专业化如何影响整体市场定位。根据对产品的关注程度不同，确定了三组石墨烯企业开发、材料开发以及与现有产品组合的集成。国家层面的因素对于理解这些早期不同的商业模式很重要新兴石墨烯市场的方法。我们考虑了我们调查结果的管理和政策影响，并讨论了网络抓取作为新兴企业战略的额外信息来源的价值，包括优势和劣势技术。
来源关键词
Emerging technologyGrapheneSmall and medium enterpriseCommercializationMarket entryWeb scrapingUnited StatesUnited KingdomChina
来源智库
Consortium for Science, Policy, and Outcomes (United States)
版权信息
© Akade´miai Kiado´, Budapest, Hungary 2013
NSTL唯一标识符
JA202305040000001ZK
附件
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s11192-013-0950-7.pdf
386.83 kB
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