摘要
The study of environmental communication originated as a diverse multidisciplinary field encompassing a wide array of communicator perspectives. However, as the field evolved, mass media and journalism became its perceived scholarly focus. As a result, environmental communication processes may be less well-understood across other settings, such as scientific and research institutions, non-governmental organizations, and federal agencies. To understand how communicators describe their goals, ethics, and strategies within these contexts, we conducted a three-part study of researchers and practitioners working on environmental issues in the Washington, DC, region between October 2019 and January 2020. Employing Q methodology, we identified four distinct perspectives: capacity-builders, translators, policy and decision-supporters, and cultural changemakers. Each of these perspectives is associated with a different range of goals, ethics, and strategic approaches. We describe graduate educational competencies for each of the perspectives and discuss implications for the design of communication research to meet practitioners’ needs.
中文摘要
环境传播研究起源于一个多元化的多学科领域，涵盖了广泛的传播者观点。 然而，随着该领域的发展，大众媒体和新闻业成为其公认的学术焦点。 因此，在其他环境中，例如科研机构、非政府组织和联邦机构，环境沟通过程可能不太容易被理解。 为了了解传播者如何在这些背景下描述他们的目标、道德和策略，我们对 2019 年 10 月至 2020 年 1 月期间在华盛顿特区从事环境问题研究的研究人员和从业人员进行了一项分为三部分的研究。采用 Q 方法，我们 确定了四种不同的观点：能力建设者、翻译人员、政策和决策支持者以及文化变革者。 这些观点中的每一个都与不同范围的目标、道德和战略方法相关联。 我们描述了每个观点的研究生教育能力，并讨论了传播研究设计的意义，以满足从业者的需求。
